Pokémon Go – Hype and Reality for Employee Learning

Session Overview

Pokémon GO is a mobile is a free-to-play location-based, augmented reality (AR) gameplayers use a mobile device’s GPS capability to locate, capture, battle, and train virtual creatures, called Pokémon, who appear on the screen as if they were in the same real-world location as the player.

The Pokémon Go craze has spread quickly around the world since its July 6 debut, breaking records along the way. It’s dominated top iOS and Android app charts, and Apple said last week that it had the most first-week downloads of any iOS app ever. People are spending more time using the app (an average of 33 minutes a day) than popular go-tos like Facebook and Snapchat.

There is discussion about using the Pokémon Go approach for employee Learning. Use case include onboarding and safety.

Facilitator’s Point of View

Pokémon Go has brought Augmented Reality as a concept and technology to the masses.

Augmented Reality is already used for training purposes in the army, top-sports and early adopting companies. Augmented Reality offers 4 opportunities:

  1. context specific data
  2. visualized in 3D
  3. interactive
  4. overlaid on the real world using a mobile or wearable device

When combined it can be a powerful mix and deliver a more intuitive, engaging and relevant manner of learning. Deploying Augmented Reality will become as simple as using Powerpoint.

LearningCafePoint of View

L&D needs to assess the adoption of Next Gen Tech such as AR and whether they should incorporate them as vehicles to deliver learning. Next Gen Tech require a higher cognitive and new design skills sets and L&D should work out how they intend to acquire these skills i.e. hire or outsource.L&D should get know Next Gen Tech better and get some hands on experience.

Big Questions

  • What lessons from the success of Pokémon GO can we apply to employee Learning?
  • Where can AR be applied for employee Learning?
  • Assuming that L&D wants to play in Next Gen Tech, how should the required skills be acquired? Will we need to include programming and game design professionals in the L&D team or simply outsource them?

Disruptive Thoughts

  • Could AR be used in classroom training specially for complex learning such as sales simulation?
  • Do we need programmers as part of the L&D team?

Next Steps

  • Read about use of Virtual Reality
  • Register for a Learning Cafe Immersion workshop on VR Design for Learning (http://bit.ly/uceoi)
  • Coursera MOOC – Emerging Trends & Technologies in the Virtual K-12 Classroom



Erik van Vulpen, Marketing & Strategy at Plattar