The Social Collaboration Party – Should Learning Gatecrash?

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In February this year, Facebook was 10 years old with 1.4 billion Facebook users. Twitter signs up 135,000 new users every day. 2.9 billion hours of YouTube is watched every month. Consumers are engaging with social media as never before and changing the way we communicate and share. However using “social” at the workplace is littered with discussion boards nobody joins or a community withers after the initial enthusiasm. Will it work? Or are we going about the wrong way for the wrong reasons?

Questions for Discussion

  • Will social collaboration be successful at work? Is it a solution looking for a problem It may not be? Read a bearish view-  4 reasons why employee social learning will fail at work
    L&D is talking about Social Learning a lot. Is anything actually happening which has been sustainable?
  • Does Learning set up its own social collaboration infrastructure or use ones existing in the organisation?
  • Are we aware that it requires a new skill set ie community management and takes a lot of time?

Caselet- Can Toni make Social Learning walk “the talk”.

Re-imaging Instructor Led Classroom Learning_Case Study

Toni is excited and raring to go with social learning. An avid Facebook and LinkedIn user, Toni has experienced the collaboration and communication possible through social media and wants the same for learners at Ausbank. On Toni’s recommendation, Ausbank has purchased the social networking feature in the Learning management System (LMS).

It has been branded “the talk”. “I will be doing more than just compliance. I am really excited about learners being able to continue discussion and learning after a classroom workshop or online course”. Toni is also aware that HR and IT departments have recently deployed separate social collaboration platforms but is confident that learners will enthusiastically participate in social learning (i.e. participate in online discussions about the course).

As an experienced Learning professional Toni is aware that any new initiative requires careful preparation and has devoted three days to for preparing the launch communications and setting up the LMS so that the social learning feature prominently features on the home page. The trainers have been asked to encourage discussion when they get a bit time from their busy schedule. Toni’s boss is also excited as “the talk” will demonstrate that Learning is capable of innovation and should help with getting the promotion that he has been hoping for. “the talk” is being launched today.

What results will Toni see after three months? Will it take off and soar?


Kelly O'Shaughnessy- LearningCafe- The Social Collaboration Party - Should Learning Gatecrash?Alex Grahovac- Learning Cafe-The Social Collaboration Party - Should Learning Gatecrash?Jeevan Joshi-Learning Cafe-The Social Collaboration Party - Should Learning Gatecrash?

    • Kelly O’Shaughnessy – Global Head of Social Media, Ashurst. Kelly has focused on the design and implementation of social media for Marketing (business development, profiling, data analysis), HR (strategic sourcing, branding, employee referrals, alumni, graduates), Internal Communications (including enterprise social networking) and Learning & Development (social learning).
    • Alex Grahovac – Director, Learning Products & Strategy ANZ at SuccessFactors. Alex has extensive experience in understanding the Learning and Social Collaboration market in Australia. Alex has worked in senior leadership positions in Jive, SumTotal, Talent2 and Saba.
    • Jeevan Joshi – Founder – Learning Cafe – Jeevan is an experienced Learning and HR practitioner who is passionate about the digitisation of  Learning & HR. Jeevan has worked for EY, PWC, Boots, SumTotal and Upside.

 Learning Cafe Resources

Workshop – Building Effective Employee Social Networks

Blogs –